Publications-Books Written by Managing Director, Tom Cook

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Focuses on the importance of companies & executives recognizing their organization is sales driven, & there is a definite  pronounced connection between sales and all other aspects of how a  company operates. It details the sales manager's role in developing  sales personnel, delivering new business to the organization, and  otherwise becoming a driving force for the overall prosperity of the  company. This book differentiates itself by providing the essence of  international sales management. 

Co-Written with Kelly Raia. 

With billions of dollars generated annually, importing and exporting is a  potentially lucrative arena for growth—and a bewildering tangle of  rules and regulations. Packed with hundreds of cost-effective  strategies, ready-to-use forms, and valuable checklists, the 3rd edition explains how to  efficiently— & legally —navigate the complex world of international  trade documentation accurately and more.

This book focuses on the new challenges created for managers by the  recent recession. Executives need to learn new skills and run companies  delivering results under an entirely new set of conditions and working  environments. Analyzing these issues and providing step-by-step  guidance on how to improve decision making. It provides readers with  management tools that enhance the opportunity for positive growth and  better results. 

There is a younger generation who has lost the ability to communicate  effectively. There is a host of corporate personnel who could do a   better job at communications. Every country, every culture has it's own unique branding for  communication that is effective and gets the job done.  The book will focus on:  delivering more effective presentations & proposals, writing to  inform, implement or change behavior and outline all the necessary skill  sets required to be an excellent communicator. 

Every company is recognizing the critical importance of protecting its  customer base by raising the bar of its customer service prowess. This book identifies the risks companies face when expanding their business model  in both domestic and overseas markets and offers solutions, strategies,  and a structure to minimize obstacles when selling to domestic and  foreign markets while satisfying customers and developing new business. 

This book compares the basic skill-set of domestic purchasing to that of  global purchasing. It provides a very detailed blueprint & best  practices guide for avoiding costly mistakes & improving purchasing  effectiveness. It also details supply chain globalization impacts on  freight, logistics, customs issues, managing foreign suppliers, risk mitigation & profit potential improvement. A more detailed, and broad  reaching book in every aspect of purchasing on an international scale. 

This book addresses  the unique logistical, transportation, and distribution issues  surrounding growth and expansion into global markets. It supplies a full  overview of contemporary management assessment tools, to provide an  understanding of exactly what it takes to enter foreign markets and  avoid common pitfalls. 

This book provides a complete picture of the various risks multinational firms  face when they operate overseas and engage in foreign purchasing and  sales, import and export trade, and global logistics. Thomas A. Cook, a  subject matter expert on global trade management, supplies readers with  step-by-step guidance on how to develop an airtight global risk  strategy.
 

Much of your company’s success in global trade will be determined by how  well you manage contracts and agreements for sale or purchase. This book explains the key elements any international business  person must know, but more importantly, it also describes how to use  negotiation skills, leveraged options, and Incoterms to extract the  maximum benefits from your supply chain.